(This piece, by my "altar ego", Dr. J. T. Aether, is a work in progress. If you have other chapters to propose, please send them to me to pass along to him. The idea: to offer, in comic form, some cautionary considerations about the abuses to which all religious and spiritual organizations are subject. Enjoy!)
Dr.
AEther's Guide to Cult Leadership
For preachers, politicians, gurus, consultants, executives, psychics,
therapists, and other purveyors of snake oil - and for all who may fall under
their spells
By Dr. J. T. AEther, DQ, MDiv, DC, LLD
Chapters:
1) Spiritual Jargon
* Strategic use of Capital Letters
* Inventing new words for old spiritual ideas
* How your unique lingo can help your followers feel like cool "insiders"
* Recycling old self-help
concepts with new terms
* Forming your "steps" - (maximum: ten)
2) Becoming a Cult Personality
* How to limit access to yourself - to enhance your
authority and increase your net worth
* How often can you make
appearances, while keeping them rare and valuable?
* How to act as if you are intensely intimate with people
about whom you really could care less
* Use of unpronounceable names or titles that have a vague
air of antiquity or significance to them
* It's what's on top that counts: strategic use of unique
head coverings
* Tips for cult leader persona development - how to seem
sensitive, but remain aloof - the art of talking about yourself in the 3rd person
* Channeling for beginners: how to talk as if a divine being is talking through you
* A list of divine beings who haven't been "channeled" yet
3) Ghost Writers in the Sky: A Guide to Creating Your Cult's Holy Scripture
* Ponderous prose: how to write long, boring text that
seems holy and requires continual study
* Keeping it obscure, to create endless opportunities for
interpretation (thus expanding your base of followers)
* Use of peculiar sentence structure (a la Yoda)
* How to make unintelligible utterances seem profound
* Liberal use of the definite article
* How to make very simple spiritual principles seem difficult to experience, so that followers will stick around for years to figure out how to have them
* Creating complex categories of divine entities, spiritual states, levels for your followers to achieve (at great cost), varied afterlife outcomes
* Mythological Writing 101
* How to make mysterious, cool-looking charts to illustrate followers' spiritual advancement process, intelligible only to those who have reached the highest level
4) Buying a Used Cult:
Pitfalls and Promises
* You as a successor to a line of prophets: how to fit in,
but distinguish yourself
* You as the reformer of a corrupted religion: from savior
of a cult to cult savior
* You as the creator of a new cult, partly based on an old
or forgotten one
* How to find the right lawyers to protect your organization and frighten your detractors
5) Rituals and
Rites
* Smells and
bells: universal principles of ritual
* Creating
intimidating initiation rites: why people want to join groups that are hard to
join
* Becoming a
two-chord wonder: chanting your way to culthood
* How to use
obscure symbology and incomprehensible incantation to induce spiritual states
* Elements of an effective
sacred holiday: turn your birthday into a day off for everybody!
* Using your rituals as tools for marketing your cult